Its next releases include a canned whiskey mule and vodka-based elderflower spritz as well as a tropical, tiki-inspired liqueur. Cherney says it will be business as usual for himself and co-founder Earl Kight, Cutwater’s head of sales the duo will continue to run the company for the foreseeable future.Ĭutwater Spirits will be part of the Beyond Beer portfolio at Anheuser-Busch, which will be expanding distribution channels for the distillery’s lineup of bottles and canned cocktails. Rebranded in 2016 as Cutwater Spirits, it unveiled a 50,000-square-foot production facility, bar, and restaurant in the Miramar area in May 2017.Ĭo-founder and head of distilling Yuseff Cherney told Eater that he’s looking forward to growing the brand with Anheuser-Busch, taking particular pride in the fact that this is the first acquisition in the spirits space for the world’s largest beer company. They are the sponsor of the Coronado Club, The Still lounge on the. The distillery got its start in 2007 under the Ballast Point umbrella but split off after the brewery’s billion dollar sale to Constellation Brands. Cutwater Spirits is a beloved local brand that you will encounter throughout Petco Park. Theres also a line of rums in several different flavors. The companies have been in talks for several months and the deal will officially close later this spring terms of the agreement were not disclosed. Cutwater also sells flavored spirits, including vodka infused with horchata, habanero, or hibiscus. “Adult fans realize that alcohol is alcohol, and spirits ads have been met with broad public acceptance. The reality is that consumers who drink alcohol are more often choosing to cheer on their favorite team with a cocktail.”Īnd as the success of Cutwater clearly demonstrates, these cocktails are increasingly coming from a can.It’s a landmark day for Cutwater Spirits, which has announced a new partnership with beer giant Anheuser-Busch. These delicious cocktails are ready to go and just what youre looking. “The NFL and other major sports leagues recognize that spirits companies are responsible marketers and good business partners,” explains Lisa Hawkins, senior vice president of public affairs for the Distilled Spirits Council of the United States. Cutwater Spirits is a San Diegobased company that makes all its own products in house with high quality ingredients. Its time to try Award Winning Cutwater Spirits Vodka Sodas if you havent already. They were so successful that the league quickly extended the policy in perpetuity. The ads had to include “prominent social responsibility” messaging and couldn’t have a football theme or target underage drinkers. That’s when the NFL first said it would accept “hard liquor” spots, for a single season trial. Indeed, it wouldn't have even been allowed prior to 2017. Just a few years back, it would be difficult to imagine a canned cocktail brand having the budget to air ads during television’s most-watched event (a 30-second spot sells for $6.5 million during Super Bowl LVI). Our spot will continue to accelerate awareness as we focus on expanding Cutwater’s footprint across the nation.” “Cutwater Spirits is poised to lead category growth as more consumers discover the convenience of bar-quality canned cocktails. “The ready-to-drink spirits category has grown nearly triple digits over the past year,” observes Fabricio Zonzini, president of Beyond Beer. About Cutwater Spirits: Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 25 canned cocktail classics.
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